Professional Book Cover Design

You’ve heard, “Don’t judge a book by its cover.” People say that because everyone **does** judge a book by its cover! Here’s a real-life example of the importance of book cover design:

A few years ago, Martin Lake’s book sales were dismal. As a first-time self-published author, he was selling just 15 books a month. Martin didn’t just accept those sales and move on — he changed his book cover design. His sales of all three books tripled.

Two months later, Martin hired a designer to change the covers of his second and third books. His sales doubled again. He didn’t change his writing or marketing plan — only the **book cover**.

What is your cover telling readers?

• What genre is this book?
• Is it fiction or nonfiction?
• What age category does it target?
• What’s the tone or emotional feel?
• Does it look professional and trustworthy?